Document editing and copywriting

Brackenhill approached Effective Words to ensure the copy for a charity website matched client expectations.

The draft text had arrived in different forms and from a number of different people. Following a brief set up meeting this draft copy was passed to Mike Towers via email.

Using commonsense editing and copywriting principles, Mike Towers worked on:

• tone of voice
• clarity
• sentence and paragraph length
• bullet points or other reader-friendly devices
• sub-headings which 'signpost' the copy for the reader

“Within the agreed timescale we received a reworked and re-ordered set of information that matched our required site map and could be dropped straight in. This saved us a great deal of time and effort. Our client was delighted with the final results.”

Andrew Forshaw, Brackenhill Marketing and Design: www.thebrackenhillgroup.com

For more information about document editing and copywriting services from Effective Words call 01904 765522 or e-mail info@effectivewords.co.uk