Case Studies
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Case Study
The University of York
Brochure copywriting and editing
Persuading people to look to the future by making a commitment in the present takes skill and effort. This opportunity to make a positive contribution to the lives and education of future University of York students called for a brochure which illustrated the Annual Fund’s impact and explained how alumni could get involved.
Effective Words worked with a designer to create a brochure which would play a key role in an alumni marketing campaign.
Mike Towers devised the Changing Lives strap line and worked with a designer to blend persuasive language with strong images to promote Annual Fund activity and encourage alumni to participate.
For more information about brochure copywriting and editing services from Effective Words call 01904 765522 or e-mail info@effectivewords.co.uk
